The A-Z of Product Psychology

The A-Z of Product Psychology

The A-Z of Product Psychology

Cognitive Biases and Principles you can use to create products people love

Cognitive Biases and Principles you can use to create products people love

Cognitive Biases and Principles you can use to create products people love

A

Anchor Effect

First information heavily influences decisions.

B

Bizarreness Effect

Unusual information is remembered more easily.

C

Confirmation Bias

People prefer information that confirms their beliefs.

D

Decoy Effect

A third option influences preference between two choices.

E

Endowment Effect

People overvalue things once they are possessed.

F

FOMO

People fear missing out on experiences.

G

Gamification

Game elements in non-games drive engagement and motivation.

H

Hyperbolic Discounting

People prefer immediate, smaller rewards.

I

Illusory Superiority

People overestimate their abilities compared to others.

J

Jamming Effect

Excessive choices overwhelm and reduce satisfaction.

K

Kano Model

User satisfaction varies with feature perception.

L

Labor Illusion

People value things more if they see the underlying work.

M

Mere Exposure Effect

People develop preferences for repeatedly exposed things.

N

Nudge

Subtle hints can influence users' decisions.

O

Occam's Razor

Users tend to favor simpler explanations and solutions.

P

Peak-End Rule

People judge an experience based on its peak and its end.

Q

Questionnaire Effect

Simply asking about preferences can influence future behavior.

R

Reciprocity

People feel obligated to reciprocate.

S

Scarcity

Limited availability increases demand.

T

Tiny Habits

Users achieve goals more easily when divided into smaller steps.

U

Unit Bias

People view one unit as the optimal amount.

V

Variable Reward

Unexpected rewards increase users’ enjoyment.

W

Weber's Law

Users adjust more easily to gradual, incremental changes.

X

Xenophily

People are attracted to foreign, novel features.

Y

Yes-Set Principle

Sequential 'yes' questions boost agreement to later requests.

Z

Zeigarnik Effect

People recall uncompleted tasks more than completed ones.

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Get a custom audit of your product

$249

price will go up to $449