Get your UX Audit within
2 weeks
Your users called.
They want better.
Your users called.
They want better.
Your users called.
They want better.
Your users called.
They want better.
Psychology-driven UX Audits that reveal how users think, feel, and act - helping startups earn trust, drive conversions and outpace competition.
Psychology-driven UX Audits that reveal how users think, feel, and act - helping startups earn trust, drive conversions and outpace competition.
Psychology-driven UX Audits that reveal how users think, feel, and act - helping startups earn trust, drive conversions and outpace competition.
Psychology-driven UX Audits that reveal how users think, feel, and act - helping startups earn trust, drive conversions and outpace competition.
Trusted by competitive product teams around the globe
subconscious.ai
subconscious.ai
You’ve built something amazing.
Let’s make sure users feel it
You’ve built something amazing. Let’s make sure users feel it
You’ve built something amazing. Let’s make sure users feel it
The startup world moves fast.
Competitors rise overnight. Products launch, pivot, and vanish in months.
Design isn’t just about looks.
It’s about psychology: understanding what your users expect, how they think, and why they hesitate.
75% of people judge credibility by design.
One moment of doubt, one confusing interaction, and they’re gone.
Our UX Audits go beyond the surface.
We pinpoint what’s holding users back, where trust slips, and where your experience can stand out.
Our expertise
in practice
Our audit uncovered how to build a culture of contribution.
CritiqueLoop lets founders get peer feedback on their products, but users were posting more than they were giving feedback.
CritiqueLoop lets founders get peer feedback on their products, but users were posting more than they were giving feedback.
CritiqueLoop lets founders get peer feedback on their products, but users were posting more than they were giving feedback.
Reciprocity Principle
Reciprocity Principle
Give before you get. Asking users to share feedback first builds fairness and mutual value.
Give before you get. Asking users to share feedback first builds fairness and mutual value.
Give before you get. Asking users to share feedback first builds fairness and mutual value.
Commitment & Consistency Principle
Commitment & Consistency Principle
A small first step (leaving one comment) increases long-term engagement.
A small first step (leaving one comment) increases long-term engagement.
A small first step (leaving one comment) increases long-term engagement.
Social Proof Principle
Social Proof Principle
Seeing other creators contribute encourages users to join in and follow the norm.
Seeing other creators contribute encourages users to join in and follow the norm.
Seeing other creators contribute encourages users to join in and follow the norm.
Our expertise
in practice
Can you spot the difference between the two screens?
Been helps users track their travels, but new users get no direction. One clear step could make engagement effortless.
The Spark Effect
The Spark Effect
People are more likely to take action when the effort is small.
People are more likely to take action when the effort is small.
Cognitive Load
Cognitive Load
Empty states create confusion. By giving users a clear first step, you can remove friction and reduce mental effort.
Empty states create confusion. By giving users a clear first step, you can remove friction and reduce mental effort.
Empty states create confusion. By giving users a clear first step, you can remove friction and reduce mental effort.
Endowed Progress
Endowed Progress
Starting with an easy action gives users a sense of momentum. Once they begin, they’re more likely to keep exploring.
Starting with an easy action gives users a sense of momentum. Once they begin, they’re more likely to keep exploring.
Starting with an easy action gives users a sense of momentum. Once they begin, they’re more likely to keep exploring.
Let your product become its best version
Let your product become its best version
Let your product become its best version
Get clarity on what’s not working
Get clarity on what’s not working
Get clarity on what’s not working
Identify user delight opportunities
Identify user delight opportunities
Identify user delight opportunities
Save months of guesswork
Save months of guesswork
Save months of guesswork
Boost conversions and retention
Boost conversions and retention
Boost conversions and retention
Book an audit
You'll usually hear from us within
24h
We only take on 2–3 audits per month.
We only take on 2–3 audits per month.
We only take on 2–3 audits per month.
We only take on 2–3 audits per month.
This lets us go deep, move fast, and stay focused. We only say yes if we’re confident we can help drive meaningful results fast.
This lets us go deep, move fast, and stay focused. We only say yes if we’re confident we can help drive meaningful results fast.
Common questions
Common questions
Common questions
What do I get after the audit?
You’ll receive a visual presentation that outlines key insights, psychological breakdowns of user behaviors, and clear next steps prioritized by impact and effort. It’s designed to tell a story, showing not just what needs to change, but why it matters and how each improvement can move your product closer to its goals.
What do I get after the audit?
You’ll receive a visual presentation that outlines key insights, psychological breakdowns of user behaviors, and clear next steps prioritized by impact and effort. It’s designed to tell a story, showing not just what needs to change, but why it matters and how each improvement can move your product closer to its goals.
What do I get after the audit?
You’ll receive a visual presentation that outlines key insights, psychological breakdowns of user behaviors, and clear next steps prioritized by impact and effort. It’s designed to tell a story, showing not just what needs to change, but why it matters and how each improvement can move your product closer to its goals.
What do I get after the audit?
You’ll receive a visual presentation that outlines key insights, psychological breakdowns of user behaviors, and clear next steps prioritized by impact and effort. It’s designed to tell a story, showing not just what needs to change, but why it matters and how each improvement can move your product closer to its goals.
Are UX audits mandatory for success?
Absolutely. Early UX issues can quietly kill traction and retention. Our audit applies proven psychology principles to uncover friction points that block user motivation, trust, and decision-making, helping you convert and retain users faster.
Are UX audits mandatory for success?
Absolutely. Early UX issues can quietly kill traction and retention. Our audit applies proven psychology principles to uncover friction points that block user motivation, trust, and decision-making, helping you convert and retain users faster.
Are UX audits mandatory for success?
Absolutely. Early UX issues can quietly kill traction and retention. Our audit applies proven psychology principles to uncover friction points that block user motivation, trust, and decision-making, helping you convert and retain users faster.
Are UX audits mandatory for success?
Absolutely. Early UX issues can quietly kill traction and retention. Our audit applies proven psychology principles to uncover friction points that block user motivation, trust, and decision-making, helping you convert and retain users faster.
When should I get an audit?
Anytime - before or after development. Before developing, a UX audit helps validate your concept and user flows so you can build with confidence instead of assumptions. During development, it ensures your app’s experience aligns with user psychology and doesn’t drift off track. After launch, it helps you uncover friction points, boost retention, and fine-tune usability based on real behavior. In short, it’s valuable at every stage.
When should I get an audit?
Anytime - before or after development. Before developing, a UX audit helps validate your concept and user flows so you can build with confidence instead of assumptions. During development, it ensures your app’s experience aligns with user psychology and doesn’t drift off track. After launch, it helps you uncover friction points, boost retention, and fine-tune usability based on real behavior. In short, it’s valuable at every stage.
When should I get an audit?
Anytime - before or after development. Before developing, a UX audit helps validate your concept and user flows so you can build with confidence instead of assumptions. During development, it ensures your app’s experience aligns with user psychology and doesn’t drift off track. After launch, it helps you uncover friction points, boost retention, and fine-tune usability based on real behavior. In short, it’s valuable at every stage.
When should I get an audit?
Anytime - before or after development. Before developing, a UX audit helps validate your concept and user flows so you can build with confidence instead of assumptions. During development, it ensures your app’s experience aligns with user psychology and doesn’t drift off track. After launch, it helps you uncover friction points, boost retention, and fine-tune usability based on real behavior. In short, it’s valuable at every stage.
I already have a designer, why do I need the UX audit?
Perfect! We love working alongside designers. Think of us as a strategic co-pilot who brings an outside, psychology-informed perspective. Our audit uncovers insights your team might be too close to see, helping your designer refine usability, strengthen user motivation, and make design decisions with clarity.
I already have a designer, why do I need the UX audit?
Perfect! We love working alongside designers. Think of us as a strategic co-pilot who brings an outside, psychology-informed perspective. Our audit uncovers insights your team might be too close to see, helping your designer refine usability, strengthen user motivation, and make design decisions with clarity.
I already have a designer, why do I need the UX audit?
Perfect! We love working alongside designers. Think of us as a strategic co-pilot who brings an outside, psychology-informed perspective. Our audit uncovers insights your team might be too close to see, helping your designer refine usability, strengthen user motivation, and make design decisions with clarity.
I already have a designer, why do I need the UX audit?
Perfect! We love working alongside designers. Think of us as a strategic co-pilot who brings an outside, psychology-informed perspective. Our audit uncovers insights your team might be too close to see, helping your designer refine usability, strengthen user motivation, and make design decisions with clarity.
What if I'm not happy with my results?
We're sure you'll adore your audit and your conversion rate will increase, but in the unlikely event that you're less than thrilled, we'll give you a refund.
What if I'm not happy with my results?
We're sure you'll adore your audit and your conversion rate will increase, but in the unlikely event that you're less than thrilled, we'll give you a refund.
What if I'm not happy with my results?
We're sure you'll adore your audit and your conversion rate will increase, but in the unlikely event that you're less than thrilled, we'll give you a refund.
What if I'm not happy with my results?
We're sure you'll adore your audit and your conversion rate will increase, but in the unlikely event that you're less than thrilled, we'll give you a refund.